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Silver Fir Negroni, 21% abv

Gin, Italian Vermouth, Orange Bitter & Silver Fir


Re-introduce your palate to the ultimate aperitif experience with our Silver Fir Negroni. Our expert blend of dry gin, sweet vermouth and orange bitter is elevated to new heights by the subtle yet distinct piney aroma of our organic silver fir essence.


The result is a well-balanced blend of bitter orange, herbal and woody botanicals and subtle floral notes, that is perfect to sip neat or over ice, as you prefer.


Silver fir is a type of conifer tree, whose aroma is reminiscent of pine needles with floral nuances; our own essence adds a subtle yet complex layer of aroma, giving you an unforgettable sipping experience.

The gin used in our Silver Fir Negroni is from 58&Co., a craft distillery in East London that is also a certified B Corp. This gin is known for its high quality and unique flavours, which perfectly complement the other ingredients in the cocktail. The vermouth used is our own secret blend of different vermouths and fortified wines, which adds depth of flavour, richness and complexity to the drink. We also use Campari, as there is no Negroni without it.


This drink is bottled at 21% abv, as it is quite bold in flavour. You can enjoy it neat in a cocktail glass straight out of the fridge, or in a tumbler glass over ice cubes, to get some extra dilution that allows for a more relaxed sipping experience, opening up the flavours.


In addition to being perfect for sipping neat or over ice, our Silver Fir Negroni can also be enjoyed in a long drink format with tonic water. While this may be considered untraditional and unorthodox, it is a delicious way to enjoy the unique flavour of this cocktail. The tonic water adds a refreshing twist while still allowing the flavours of the gin, vermouth, bitter orange and silver fir to shine through, creating a well-balanced and refreshing long drink.


The history of the Negroni is also somewhat shrouded in the mystery and there are several different versions of its origin and story. Some say it was created in Florence, Italy, by Count Camillo Negroni in 1919, who asked the bartender to replace the soda water in his Americano with Gin. Other claims it was invented by a man named General Pascal Olivier de Negroni, who was a French-Corsican officer.


Despite the unclear origin, the Negroni has become a beloved classic cocktail enjoyed by many.

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